Since mid-2017, beginning with Barbie Dolphin Magic, Mattel revamped them into streaming television films, branded or marketed them as animated 'specials' with a reduced 1-hour video length as opposed to the feature films beforehand and move them to streaming media services, predominantly Netflix, but also including Amazon Prime Video, Google Play and Apple TV+. The film series were released direct-to-video from 2001 and aired regularly on Nickelodeon as television specials in the United States from 2002, with both running until early 2017. Since then, it has become one of the highest-grossing media franchises of all time and has been referred to among fans as the 'Barbie Cinematic Universe'.
Barbie and the Rockers: Out of this World.
